Vol 5, No 4 (2013)

International Journal of Marketing Studies, August 2013

Table of Contents


Does the Role a Pet Played before Disposition, and How the Pet is Lost Influence Pet Owner’s Future Pet Adoption Decision? PDF
Goitom Tesfom, Nancy J. Birch p1
Perceptions of Service Quality and Behavioral Intentions: A Mediation Effect of Patient Satisfaction in the Private Health Care in Malaysia PDF
Nor Khasimah Aliman, Wan Normila Mohamad p15
The Impact of Retail Store Global-Mindedness on Jordanian Consumers’ Patronage Intention PDF
Raed Algharabat, Ahmad Mahmoud Ahmad Zamil p30
Three Competing Models on Customer Loyalty in the Context of Mobile Subscribers PDF
Mohammad Muzahid Akbar p42
The Role of Information Technology in Customers’ Service Delivery and Firm Performance: Evidence from Nigeria’s Insurance Industry PDF
Adekunle Abiodun Idris, Tajudeen Abayomi Olumoko, Sunday Stephen Ajemunigbohun p59
Gender and Relationship Marketing in Nigerian Securities and Stock Brokerage Firms PDF
Rahim Ganiyu, Bolajoko Nkemdinim Dixon-Ogbechi, Salome O. Ighomereho p72
Factors Influencing the Retention of Customers of Ghana Commercial Bank within the Agona Swedru Municipality PDF
Rosemond Boohene, Gloria K. Q. Agyapong, Eric Gonu p82
Trade Sales Promotion Strategies and Marketing Performance in the Soft Drink Industries in Nigeria PDF
B. Nwielaghi Michael, E. Ogwo p96
The Impact of Entrepreneurial Marketing and Business Development on Business Sustainability: Small and Household Footwear Industries in Indonesia PDF
Ma'mun Sarma, Stevia Septiani, Farida Ratna Dewi, Edward H. Siregar p110
How to Retain a Bank Customer: A Qualitative Study of Jordanian Banks Relational Strategies PDF
Muhammed S. Alnsour p123
The Influence of Social Media Investment on Relational Outcomes: A Relationship Marketing Perspective PDF
Melissa Clark, Joanna Melancon p132
Factors Influencing Attitudes and Intention to Purchase Counterfeit Luxury Brands among Indonesian Consumers PDF
Anas Hidayat, Ayu Hema Ajeng Diwasasri p143

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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