Vol 5, No 2 (2013)

International Journal of Marketing Studies, April 2013

Table of Contents


The Use of Dead Celebrity Images in Advertising and Marketing— Review, Ethical Recommendations and Cautions for Practitioners PDF
Denver D’Rozario, Frank Bryant p1
What Affects Mobile Application Use? The Roles of Consumption Values PDF
Hsiu-Yu Wang, Chechen Liao, Ling-Hui Yang p11
Consumer Intention to Buy Original Brands versus Counterfeits PDF
Ervina Triandewi, Fandy Tjiptono p23
A Matter of Shoes: The Analysis of Desired Attributes of Shoes and Its Retail Shops from Bangkok Consumers’ Perspectives PDF
Thongchai Laiwechpittaya, Nuntana Udomkit p33
The Postmodern Consumer: An Identity Constructor? PDF
Manel Hamouda, Abderrazak Gharbi p41
Caffeine Catastrophe: Energy Drinks, Products Liability and Market Strategy PDF
Evan Peterson p50
Tracking Jordan Destination Image Using the Same Sample PDF
Areej Shabib Aloudat, Akram Rawashdeh p59
Consumer Preference for Broiler Meat in Ghana: A Conjoint Analysis Approach PDF
George Kwadzo, Fidelis Dadzie, Yaw Osei-Asare, John K. M. Kuwornu p66
Training as a Factor Influencing Adoption of Innovations along Mango Value Chains in Meru County, Kenya PDF
Isaiah Gitonga Imaita p74
Service Quality in the Banking Sector in Ghana PDF
Abednego Feehi Okoe, Judith Serwa Adjei, Aihie Osarenkhoe p81
The Effectiveness of Internet Advertising through Memorization and Click on a Banner PDF
Ziadi Nihel p93
The Relationship between Private Domain and Commercial Domain of Hospitality in Airlines: Employing Partial Least Square Technique PDF
Ehsaneh Nameghi p102
The Relationship between Brand Trust, Brand Affect, Attitudinal Loyalty and Behavioral Loyalty: A Field Study towards Sports Shoe Consumers in Turkey PDF
Fatih Gecti, Hayrettin Zengin p111
The Effect of Multiple Rebranding on Customer Loyalty in Nigerian Mobile Telephony PDF
Alexander Tevi p120
A Discourse Approach to Brand Leadership Management PDF
Olutayo Otubanjo p131
Attitudes toward Product Placement: A Cross-Cultural Analysis in Tunisia, France, Italy, and Poland PDF
Slim Khalbous, Donata Vianelli, Tomasz Domanski, Christian Dianoux, Meriem Maazoul p138
The Role of Perceived Justice in Building Brand Trust PDF
Faruk Anil Konuk p154

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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