Vol 4, No 4 (2012)

Table of Contents


Store Development Strategies of Mini-box Service Retailers: Analytical Framework and Case Study in Japanese Food Service PDF
Taku Kato, Kijima Kyoichi p1
Perceived Risk of Sunless Tanning Product Use and Its Relationship to Body Satisfaction PDF
Jeong-Ju Yoo, Hye-Young Kim p13
Dynamics of Marketing Systems in a Developing Country PDF
Umme Hani p22
The Effects of Controversial Reviews on Product Sales Performance: The Mediating Role of the Volume of Word of Mouth PDF
KungHsin Shao p32
Factors Influencing Visitors’ Revisit Behavioral Intentions: A Case Study of Sabah, Malaysia PDF
Ahmad Puad Mat Som, Azizan Marzuki, Maryam Yousefi, Ala`a Nimer AbuKhalifeh p39
International Marketing Capacities and Export Performance: An Empirical Study of Indochinese Exporting Enterprises PDF
Hoang Nguyen p51
Consumer-based Brand Equity in the Service Shop PDF
Tan Teck Ming, Liew Tze Wei, William Soon Siong Lee, Michelle Bee Fang Ong, Tan Su-Mae p60
Price-quality Dimensions of Organizational Buying Behaviour in Cross River State, Nigeria PDF
Ezekiel Tom Ebitu, Eyo Emmanuel Essien, Glory Basil p78
Export Marketing of Hand-woven Carpet of Kurdistan State in Iran (Assessing Effective Factors and Pathology) PDF
Mohammad Yaser Mazhari, Abdolrazagh Madahi, Sadraddin Eslami Mohammad p83
An Investigation of Hoteliers' Attitudes toward the Use of Social Media as a Branding Tool PDF
Mohamed Ahmed Nassar p93
An Investigation of the Relationship between Unplanned Buying and Post-purchase Regret PDF
Mahmoud Abd El-Hamid Saleh p106
Dynamics of Female Buying Behaviour: A Study of Branded Apparels in India PDF
Namita Rajput, Subodh Kesharwani, Akanksha Khanna p121
An Evaluation of Social Marketing in Humanitarian Tourism Requirements by Using Social Networking Sites PDF
A. H. Hussein Alhroot p130

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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