Vol 4, No 2 (2012)

Table of Contents


Market Orientation -Transforming Trade and Firm Performance PDF
Rodney Oudan p3
The Moderating Effects of City Districts’ Retail Attractiveness on the in-Town versus out-of-Town Shopping Decision PDF
Jon Charterina p9
Effects of Model Age on Adult Female Consumers’ Purchase Intentions and Attitudes for an Age-Specific Product, Clothing PDF
Joy Michelle Kozar p22
Analysis of Retailers’Communication Approaches in Sustainability and Social Responsibility Reports PDF
MEJRI Mohamed, DE WOLF Daniel p30
Theoretical and Perceptual Market Values for Fresh Squeezed Orange Juice PDF
Hyeyoung Kim, Lisa A. House, Zhifeng Gao p45
Generation Y Consumers’ Value Perceptions toward Apparel Mobile Advertising: Functions of Modality and Culture PDF
Wanmo Koo, Dee K. Knight, Kiseol Yang, Zheng Xiang p56
Western Presence in Emerging Markets: A Content Analysis of Western Presence in South African Television Commercials PDF
Yuvay Jeanine Meyers, Ephraim Okoro p67
Counterfeit Luxury Goods Online: An Investigation of Consumer Perceptions PDF
Anita Radon AR p74
Jordanian Travel Agencies' Websites Assessment: Experts vs Tourists' Perceptions PDF
Husam Ahmad Kokash p80
An Analysis of Impact of Brand Credibility and Perceived Quality on Consumers' Evaluations of Brand Alliance PDF
Seyed Fathollah Amiri Aghdaie, Hossein Rezaei Dolatabadi, Vahid Shokri Aliabadi p93
Moral Philosophies Underlying Ethical Judgments PDF
Maheran Zakaria, Norhaini Mat Lajis p103
Consumers’ Attitude towards Branded Apparels: Gender Perspective PDF
NAMITA RAJPUT, Subodh Kesharwani, Akanksha Khanna p111
Impact of Integrated Marketing Communication on Consumer Behaviour: Effects on Consumer Decision – Making Process PDF
Camelia Mihart p121
Designing and Validating a Systematic Model of E-Advertising PDF
Mohammad Reza Hamidizadeh, Nasser Yazdani, Akbar Alem Tabriz, Mohammad Mehdi Latifi p130
An Analysis of the Impact of Strategic Marketing on Profitability of Rural Banks – A Case Study of Dangme Bank PDF
George K. Amoako, Kwasi Dartey-Baah p150
Remarkable ‘Marca’ in Houseful Movies PDF
Anshul Rathi, Bhaskar Pant, Alpa Rathi p157
The Impact of DTCA on the Physician-Patient Relationship: An Empirical Investigation in Jordan PDF
Assad Hammad Abo-Rumman, Ala`Eddin Mohammad Khalaf Ahmad p167
The Effect of Electronic Service Quality on Customers Behavioral Intentions PDF
Maliheh Teimouri, Nour Mohamad Yaghoubi, Mehdi Kazemi p179

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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