Vol 3, No 1 (2011)

Table of Contents


The Effect of Financial Crisis in Corporate Social Responsibility Performance PDF
Grigoris Giannarakis, Ioannis Theotokas p2
Integrating Product and Corporate Brand Equity into Total Brand Equity Measurement PDF
Hamed M. Shamma, Salah S. Hassan p11
Measuring Commuters’ Perception on Service Quality Using SERVQUAL in Public Transportation PDF
Kokku Randheer, Ahmed A. AL-Motawa, Prince Vijay. J p21
Qualitative Insights into Market Orientation in Small Ghanaian Businesses PDF
Robert Ebo Hinson, Mohammed Abdulai Mahmoud p35
Kuwait National Petroleum Company (KNPC) Marketing Strategy in Oil Sector PDF
Ahmad Assaf Alfadly p45
E-banking Functionality and Outcomes of Customer Satisfaction: An Empirical Investigation PDF
Ala`Eddin Mohd Khalaf Ahmad, Hasan Ali Al-Zu’bi p50
The Extent to Which Jordanian Doctors and Nurses Perceive the Accreditation in Private Hospitals PDF
Salah M. Diab p78
Belief Dimensions and Viewer’s Attitude towards TV Advertising in Thailand PDF
Chuthamas Chittithaworn, Md. Aminul Islam, Orachot Thooksoon p95
The Mediating Effect of Patient Satisfaction in the Patients' Perceptions of Healthcare Quality – Patient Trust Relationship PDF
Laith Alrubaiee, Feras Alkaa'ida p103
Factors that Influence Customers’ Buying Intention on Shopping Online PDF
Yulihasri Eri, Md. Aminul Islam, Ku Amir Ku Daud p128
On Marketization Mode of College and University Sports Grounds and Stadiums in Shandong Province PDF
Yun Ma p140
Research on Strategic Marketing in Leisure Sports Enterprises PDF
Hongquan Li, Houzhong Jin p144
The Effect of Internal Marketing on Organizational Commitment from Market-Orientation Viewpoint in Hotel Industry in Iran PDF
Mehdi Abzari, Hassan Ghorbani, Fatemeh Alsadat Madani p147
Reference and Anchor Points in Property Negotiation: What Influence Has the Estate Valuer? PDF
IROHAM, Chukwuemeka Osmond, OLOYEDE, Samuel Adesiyan, AKINJARE, Omolade Adedoyin p156
Reinventing Business Growth through Franchising in Developing Economies: A Study of the Nigerian Fast Food Sector PDF
Olafemi Ayopo Olotu, Folorunsho Awoseila p162

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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