Vol 2, No 2 (2010)

Table of Contents


Customer Satisfaction in the Hotel Industry: A Case Study from Sicily PDF
Gandolfo Dominici, Rosa Guzzo p3
Comparison of Service Quality Gaps among Teachers and Students as Internal and External Customers PDF
Rahim Mosahab, Osman Mahamad, T. Ramayah p13
An Evaluation of Logistics Determinants, Business Relationships and Firms Characteristics of the Greek Small and Medium Enterprises PDF
Vassilis Orfanos, John Mylonakis, Michalis Evripiotis p21
Acceptance of Product Placement in Italy: Effects of Personality and Product/Consumer Interactions PDF
Gianluigi Guido, Alessandro M. Peluso, Piermario Tedeschi, Chiara Nicole, Cristina Lauretti, Adele Caciula p34
Perceived Justice in Service Recovery and Recovery Satisfaction: The Moderating Role of Corporate Image PDF
Davoud Nikbin, Ishak Ismail, Malliga Marimuthu, Mohammad Jalalkamali p47
The Impact of Service Quality on Customer Loyalty: A Study of Banks in Penang, Malaysia PDF
Lo Liang Kheng, Osman Mahamad, T. Ramayah, Rahim Mosahab p57
Impact of Service Orientation on Frontline Employee Service Performance and Consumer Response PDF
Rong-Da Liang, Hsing-Chau Tseng, Yun-Chen Lee p67
Impact of Online/Internet Marketing on Computer Industry in Malaysia in Enhancing Consumer Experience PDF
Hamed Armesh, Habibollah Salarzehi, Habibollah Salarzehi, Noor Mohammad Yaghoobi, Noor Mohammad Yaghoobi, Alireza heydari, Alireza heydari, Davoud Nikbin, Davoud Nikbin p75
Evaluating the Adoption and Use of Internet-based Marketing Information Systems to Improve Marketing Intelligence (The Case of Tourism SMEs in Jordan) PDF
Basheer AL-allak p87
Seasonality in Consumption: An Economic Analysis of the Alimentary Patterns in Greece (1957 -2005) PDF
Ioannis Sotiropoulos, Georgios Georgakopoulos, Konstantina Pendaraki p102
Economic Model Analysis of Enterprise Brand after Introducing Personal Brand PDF
Nan Sha, Min Wang, Wenhua Yuan p107
General Attitude towards Advertising: Cultural Influence in Pakistan PDF
Muhammad Usman, Saqib Ilyas, Muhammad Farooq Hussain, Tahir Masood Qureshi p124
Employee’s Market Orientation and Business Performance in Nigeria: Analysis of Small Business Enterprises in Lagos State PDF
Yunus Adeleke Dauda, Waidi Adeniyi Akingbade p134
Using Geographic Information System to Visualize Travel Patterns and Market Potentials of Petra City in Jordan PDF
Marzouq Ayed Al qeed, Ibrahim K. Bazazo, Abdelbaset Ibrahim Hasoneh, Bader Ayed Al qaid p144
Iran Accession to WTO and Its Effects on Food Industries PDF
Seyed Fathollah Amiri Aghdaie, Hamid Davari p160
Measuring Religiosity in Consumer Research from Islamic Perspective PDF
Hamza Khraim p166
Analyzing the Brand Equity and Resonance of Banking Services: Malaysian Consumer Perspective PDF
Norzalita Abd Aziz, Norjaya Mohd Yasin p180
Service Poka Yoke PDF
Arash Shahin, Maryam Ghasemaghaei p190
International Students’ Choice Behavior for Higher Education at Malaysian Private Universities PDF
Siti Falindah Padlee, Abdul Razak Kamaruddin, Rohaizat Baharun p202
Beyond Price – An Exploration into the Factors That Drive Young Adults to Purchase Online PDF
Justin Beneke, Marie-Kristin Scheffer, Wei Du p212
The Effects of Security and Privacy Information on Trust & Trustworthiness and Loyalty in Online Marketing in Malaysia PDF
Hamed Armesh, Habibollah Salarzehi, Noor Mohammad Yaghoobi, Alireza heydari, Davoud Nikbin p223
Destination Branding and Tourists’ Attitudes (The Case of Isfahan as a Tourism Destination in Iran) PDF
Mohamad Reza Jalilvand, Sharif Shekarchizadeh Esfahani, Neda Samiei p235
Business Advisory: A Study on Selected Micro-sized SMEs in Kelantan, Malaysia PDF
Mohd Nor Hakimin Bin Yusoff, Mohd Rafi Bin Yaacob, Mohamed Dahlan Bin Ibrahim p245
The Cognitive Foundations of Partitioned Country-of-Origin: A Causal Path Analysis PDF
Md. Humayun Kabir Chowdhury p258
Impact of Promotion on Students’ Enrollment: A Case of Private Schools in Pakistan PDF
Shahid Nawaz Khan, Imran M. Qureshi p267
Direct Marketing to Online Social Network (OSN) Users in Nigeria PDF
R. A. Gbadeyan p275
On Domestic Tourism Preferences of Urban Residents in China PDF
Yongmei Song p283
Current and Future Regulation Challenges for the Chinese Telecommunications Sector PDF
Ning He p287

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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