Vol 2, No 1 (2010)

Table of Contents


Gendered Perceptions of Family Businesses’ Marketing Stimuli PDF
Sam C Okoroafo p3
The Dynamics of the East African Market PDF
Jokull Johannesson p13
Exploring museum marketing performance: a case study from Italy PDF
Carlo Amenta p24
Third Screen Communication and the Adoption of Mobile Marketing: A Malaysia Perspective PDF
Geoffrey Harvey Tanakinjal, Kenneth R. Deans, Brendan J. Gray p36
Measuring the Effectiveness of E-mail Direct Marketing in Building Customer Relationship PDF
Abdel Baset I. Hasouneh, Marzouq Ayed Alqeed p48
Consumers’ Perceptions, Attitudes and Willingness to Pay towards Food Products with “No Added Msg” Labeling PDF
Alias Radam, Mohd. Rusli Yacob, Than Siew Bee, Jinap Selamat p65
Evaluating The Effect of Marketing Activities On Relationship Quality In The Banking Sector: The case of private commercial Banks in Jordan. PDF
Basheer Abbass Al-alak, Ibrahim Akram Alnawas p78
A Study on Trend of Logs Production and Export in the State of Sarawak, Malaysia PDF
Mohd Hasmadi Ismail, Pakhriazad Hassan Zaki p92
Purchase Intention of Organic Food in Malaysia; A Religious Overview PDF
Mohd Rizaimy Shaharudin, Jacqueline Junika Pani, Suhardi Wan Mansor, Shamsul Jamel Elias, Daing Maruak Sadek p96
Mass Customization Marketing Strategies for China Railway Freight Transportation Service PDF
Yuhua Guo p104
Achieving Financial Export Performance: Contribution of External Resources PDF
Phadett Tooksoon, Osman Mohamad p110
The Functional Definition of Government in Western Human Capital Formation PDF
Jing Zhao p117
Impact Of Stress On Employees Job Performance A Study On Banking Sector Of Pakistan PDF
USMAN BASHIR, Muhammad Ismail Ramay p122
Graduates Employment: Valuable of Curtin University of Technology Sarawak Graduates PDF
Chai Lee Goi, Christine Siik Hung Lau p127
Globalisation of Pakistan: Lessons for Politically Unstable Countries PDF
G Yoganandan p133
Investment, Savings, Interest Rate and Bank Credit to the Private Sector Nexus in Pakistan PDF
Rahila Munir, Rehmat Ullah Awan, Rehmat Ullah Awan, Zakir Hussain, Zakir Hussain p140
Managing Brand Equity among Langkawi’s (SMEs) Independent Hoteliers PDF
Maznah Wan Omar, Mohd Noor Mohd Ali p147
Investigate the Impact of Relationship Marketing Orientation on Customer Loyalty: The Customer's Perspective PDF
Laith Alrubaiee, Nahla Al-Nazer p155
Influence of Shopping Orientation and Store Image on Patronage of Furniture Store PDF
Yasmin Hassan, Nik Maheran Nik Muhammad, Hatinah Abu Bakar p175
An Empirical Investigation of Cultural Factors and Consumption Patterns Correlates in the South-South Geopolitical Zone of Nigeria PDF
Hart O. Awa, Sylva E. Kalu, Nsobiari F. Awara p185
Customer Orientation and Firm Performance among Nigerian Small and Medium Scale Businesses PDF
Olalekan Asikhia p197
Hallmarking in India: A Major Quality Initiative in the Largest Gold Jewellery Market in the World PDF
V. Vijay Durga Prasad p213
Attitude towards Business Ethics: Examining the Influence of Religiosity, Gender and Education Levels PDF
Choe Kum-Lung, Lau Teck-Chai p225
Risk or Innovation, Which One Is Far more Preferable in Innovation Projects? PDF
José G. Vargas-Hernández, Mohammad Reza Noruzi, Narges Sariolghalam p233
Effects of Culture and Service Sector on Customers’ Perceptions of the Practice of Yield Management PDF
Noureddine SELMI p245
On Komatsu’s Strategy of Distribution Channels in China ——Take Komatsu Excavators as an Example PDF
Sufang Zhang, Chenwei Fu p254
The View on the Three Major Problems and Solutions to the Deepening of State-Owned Enterprises Reform PDF
Jinming Wu, Min Liu p258

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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