Vol 8, No 3 (2016)

International Journal of Marketing Studies, June 2016

Table of Contents

Articles

Raghu Kurthakoti, Siva K. Balasubramanian, John H. Summey
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p1
Lauren Reiter, Joy Kozar
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p12
Edson Coutinho da Silva, José Afonso Mazzon
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p22
Jui-Lung Chen
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p33
Noni Zaharia, Kurt C. Mayer Jr., Eric Hungenberg, Dianna Gray, David Stotlar
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p43
Melissa M. Martirano
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p58
Cinzia Panero, Luca Persico
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p65
Cagri Talay, Volkan Alptekin
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p76
Mumtaz Reina Mendonca
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p89
James A. Adeniran, Thomas K. Egwuonwu, Clara O. K. Egwuonwu
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p99
Liying Wei
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p111
Tesfaye Wolde
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p122
Vilasini De Silva, Jun Yan
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p129
Linus Osuagwu
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p145
Allah Wasaya, Bilal Khan, Muhammad Shafee, Mirza Sajid Mahmood
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p154
Ala’ A. Alkarablieh
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p163
Nor Khasimah Aliman, Shareena Mohamed Hashim, Siti Dalela Mohd Wahid, Syahmi Harudin
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p173
Ugur Bati
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p189
Maple Xiao
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p202


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