Vol 1, No 1 (2009)

Table of Contents


International Journal of Marketing Studies, Vol. 1, No. 1, May 2009 PDF
Editor IJMS p0
A Review of Marketing Mix: 4Ps or More? PDF
Chai Lee Goi p2
How to Perfect the Interpretation and Translation in Engineering Projects PDF
Ying Shen p16
The Study of China Retail Business Development Strategy PDF
Jing Sun, Jingting Ma p19
Graduates’Work Experiences in Small and Medium Enterprises in the Northern States of Malaysia PDF
Mohd Noor Mohd Shariff, Abu Mansor Ahmad, Azman Ismail p23
McDonald’s New Communication Strategy on Changing Attitudes and Lifestyle PDF
Tianbai Deng p37
Empirical Research of the Capital Structure Influencing Factors of Electric Power Listed Companies PDF
Yuanxin Liu, Xiangbo Ning p43
GIS in Indian Retail Industry-A Strategic Tool PDF
Sita Mishra p50
Analysis and Countermeasures of China’s Network Marketing PDF
Xiangyu Meng, Yake Cao p58
XPCG System Innovation Research under the Conditions of Market Economy PDF
Shaolei Liu, Shixue Qiang, You Hu p62
Retaining Customers through Relationship Marketing in an Islamic Financial Institution in Malaysia PDF
Kamsol Mohamed Kassim, Anuar Bahari, Norizah Kassim, Nik Ramli Nik Abdul Rashid, Kamaruzaman Jusoff p66
An Empirical Analysis on the Monopoly of Designated Health-care Institutions in China’s New-type Rural Cooperative Medical System PDF
Shiwen Zeng, Yang Hao p72
Market Orientation Critical Success Factors of Malaysian Manufacturers and Its Impact on Financial Performance PDF
Sany Mokhtar p77
The Impact and Countermeasures of RMB Appreciation on Export-Based Enterprises in China PDF
Min Yuan, Zhuang Zhou p85

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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