Study on the Construction of Chinese Investment Banks’ Ability for Asset Management Business

Shengchun Zhu


The asset management business is one of most potential business development directions for foreign and domestic
Investment banks. The foreign asset management business has accumulated many key successful factors in many
aspects such as market competition, professional investment and management. At present, the policy supervision space
of domestic Investment banks’ asset management business is being opened, and the competition situation is turning
from the asset management product homogenization mode to the value difference mode, and in future, three kinds of
ability construction including product design, sales management investment management should be strengthened to form their core competitive advantages to fulfill the market tendency with increasing individualization, capital market integration and product configuration globalization.

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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