Factors Influencing Students’ Food Choices When Shopping for Food

Lin Li


With the development of society, human beings require more on different aspects of life, especially on food. For
coping with the conversion of consumers’ requirement, marketers should master new requirements firstly. In
addition, students are treated as a kind of consumers with high consumption on food, and it is necessary for
marketers to exploit their new ideas towards food. On account of this, the most efficient way is to do marketing
research. This report illustrates three methods of marketing research, comparison among three methods, and
advice to marketers.

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DOI: http://dx.doi.org/10.5539/ijbm.v6n1p165

International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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