Green Marketing Strategy Analysis of Real Estate Based on Low-Carbon Economy

Juan Zhang

Abstract


The low-carbon economy based on "low energy consumption, low pollution, and low-emissions" has become the
world's emerging economic development model; the select of "low-carbon lifestyle, low-carbon consumption"
has become a fashionable topic of the moment, and looking for low-carbon economic opportunities is becoming
new thinking of entrepreneurs, low-carbon property will become the new engine of real estate development. This
article based on "4Ps" theory as the research framework and combined real estate green marketing with
low-carbon economy, explored the real estate portfolio of green marketing strategies, such as green residential
development, green brand, green pricing and green promotion and so on. On the background of low-carbon
economy real estate development companies must take the road of green marketing to achieve the right of
sustainable development.

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International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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