The Relationship between Corporate Social Responsibility and Corporate Value Using the Game Theory

Zhaoliang Sun, Huipeng Yuan


The relationship between corporate social responsibility and corporate value cause the attention of theory circle
increasingly. This paper analyzes the mechanism of the corporate social responsibility to corporate value,
introducing the game model to justify the legitimacy of corporate social responsibility and demonstrate its
function to corporate value. At last, the corresponding countermeasures are put forward.

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International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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