Applying Kano Theory on Career Service in Library & Learning Resources of University of Borås

Mingzi Li, Yan Jiang, Shijie Hao


The purpose of this research is to evaluate the career service in Library& Learning Resources of University of
Borås (HB) and its communication channels with students based on the Kano theory in order to find which current
services are basic needs, expected needs and attractive needs of students. Especially seeking potential attractive
quality can make students know and experience the career service on their own initiative. From the analysis of
Kano questionnaire, we could not only know students’ different needs clearly but also find suggestions and
recommendations of improvement for the future.

Full Text:



Copyright (c) 2010 International Journal of Business and Management

License URL:

International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online) Email:

Copyright © Canadian Center of Science and Education

To make sure that you can receive messages from us, please add the '' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.