On the Legal and Market Analysis of “Direct Selling” in China

Yu Tian


By exploring the origins and literal translations of “direct selling”, “multi-level marketing”, and “pyramid scheme” and analyzing the principles of laws, the principles of market economy, and the relationship between laws and regulations and market principles, this thesis concludes the positive meanings and the unscientific points of Regulation on Administration of Direct Sales & Regulation on Prohibition of Chuanxiao, expecting to founding a sound theoretical basis for the amendment and perfect of laws in the direct selling field.

Full Text:


DOI: http://dx.doi.org/10.5539/ijbm.v3n12p86

International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

Copyright © Canadian Center of Science and Education

To make sure that you can receive messages from us, please add the 'ccsenet.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.