Effects of the Coupon Expiration Date and Stamp on Consumers’Value Perception of Coupons

Hyung Seok Lee

Abstract


This study examines the effects of the coupon expiration date and stamp on consumers’ perceived value of
coupons. The causal relationships were analyzed using data collected from consumers, and the impacts of the
coupon expiration date and stamp on the value perception of coupons were compared between college students
and office workers.

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International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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