An Analysis on the International Competitiveness of China’s Traditional Medicine Industry Based on the SWOT Model

Ying Liu, Cong Xu, Yizhou Zhang


Traditional Chinese medicine is a rarity contributed by Chinese people to the whole human world as well as a
crystallization of Chinese people’s wisdom accumulated over thousands of years. Since the seventh five-year
plan, China’s traditional medicine industry has kept fast development, forming its special industrial system and
groups. Based on the SWOT model, this paper analyzes the international competitiveness of China’s traditional
medicine industry in the aspects of strengths, weaknesses, opportunities and threats.

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