Customer Brand Loyalty

Junjun Mao

Abstract


With the appearance of deceptive sales, poor customer care and crooked promotion, keeping loyal customers
becomes even more difficult. Even though pursuing consumer reliability costs time and effort, it is really the
most valuable asset of a successful company.

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DOI: http://dx.doi.org/10.5539/ijbm.v5n7p213

Copyright (c) 2010 Junjun Mao

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International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online) Email: ijbm@ccsenet.org

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