Research on Mobile E-commerce Information Search Approach Based on Mashup Technology

Ziming Zeng, Xinping Zhang

Abstract


Mobile e-commerce information search will become popular with the mobile devices being widely used. Thus,
how to provide content-rich and precise commerce information to mobile end-users becomes a challenge. The
rise of mashup technology provides a promising solution for this challenge. In this paper the platform
architecture of mobile e-commerce information search based on mashup technology is presented, and then the
main components are described and discussed to illustrate how the platform facilitates mobile e-commerce
information search. In section 4 a new approach of web search results processing adapted to mobile devices is
proposed. An experiment is carried out to show the flow of web search results processing based on the presented
approach. Mobile operators and internet operators can realize mutual benefits with the presented approach.

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International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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