The Research of Customers Satisfaction and Public Policy & Marketing Design in Special Interest Tourism—Macao Culinary Tourism
- Xin Wang
- Ting Meng
Abstract
Start from the development of domestic and foreign fine good, the basic principles and practice from government policy program and formulation, as well as interviews with experts and surveys for the tourists based on physical truth of the Macao culinary tourism development, we did research for the customers satisfaction of Macao culinary tourists and designed strategies and concrete measures of the public policy & marketing. The paper will present policy action suggestions via measure the relationship of government public marketing and customers satisfaction of food tourists through factor analysis from multiple regression analysis.
The research believes regional tourism as a quasi-public product, public department plays significant role in its marketing practice. To design the public marketing strategies based on integration of government organizations, tourism industry and civil society groups will offer more comprehensive marketing capacity of private organizations, citizens and other stakeholders. It will very helpful to promote the overall value of Macao tourism, boost regional welfare and sustainable development in tourism industry.- Full Text: PDF
- DOI:10.5539/ijbm.v11n1p124
This work is licensed under a Creative Commons Attribution 4.0 License.
Journal Metrics
Google-based Impact Factor (2023): 0.86
h-index(2023): 152
i10-index(2023): 1168
Index
- Academic Journals Database
- AIDEA list (Italian Academy of Business Administration)
- ANVUR (Italian National Agency for the Evaluation of Universities and Research Institutes)
- Berkeley Library
- CNKI Scholar
- COPAC
- EBSCOhost
- Electronic Journals Library
- Elektronische Zeitschriftenbibliothek (EZB)
- EuroPub Database
- Excellence in Research for Australia (ERA)
- Genamics JournalSeek
- GETIT@YALE (Yale University Library)
- IBZ Online
- JournalTOCs
- Library and Archives Canada
- LOCKSS
- MIAR
- National Library of Australia
- Norwegian Centre for Research Data (NSD)
- PKP Open Archives Harvester
- Publons
- Qualis/CAPES
- RePEc
- ROAD
- Scilit
- SHERPA/RoMEO
- Standard Periodical Directory
- Universe Digital Library
- UoS Library
- WorldCat
- ZBW-German National Library of Economics
Contact
- Stephen LeeEditorial Assistant
- ijbm@ccsenet.org