Study on the Customer Loyalty of Chinese Commercial Banks


  •  Hua Xin    
  •  Chaozhong Guo    

Abstract

Based on relative researches about customer loyalty, the empirical research method is used to analyze the customer loyalty of Chinese commercial banks, and corresponding measures to enhance the customer loyalty of Chinese commercial banks are proposed according to relative analysis in the article.


This work is licensed under a Creative Commons Attribution 4.0 License.
  • ISSN(Print): 1833-3850
  • ISSN(Online): 1833-8119
  • Started: 2006
  • Frequency: bimonthly

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