Study on the Customer Loyalty of Chinese Commercial Banks

Hua Xin, Chaozhong Guo

Abstract


Based on relative researches about customer loyalty, the empirical research method is used to analyze the customer loyalty of Chinese commercial banks, and corresponding measures to enhance the customer loyalty of Chinese commercial banks are proposed according to relative analysis in the article.

Full Text: PDF DOI: 10.5539/ijbm.v5n3p202

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International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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