The Impact of Creativity on Zain Mobile Telecommunication Company of Jordan: An Empirical Analytical Study


  •  Hesham Shatnawi    

Abstract

The study aimed to identify the impact of creativity on learning organization, the reasons and obstacles that prevent the ability of Arabian organizations to manage creativity for the employees and the role of creativity and connecting it with the process of organizational leaning through the change environment.

To achieve the objective of the study, a questionnaire has been developed and distributed on (100) employees working at Zain communication company. They were represented the sample of the study reached for achieving the objectives by verifying the hypothesis after applying the appropriate statistical methods, and the statistical significant. The study has reached to empirical results that represent the contribution that came in the study singled out.

1) There is a statically significant at (α = 0.05) between creativity management and successfulness of learning organization.

2) There is a statically significant at (α = 0.05) between creativity management and the availability of establishing the learning organization elements.

3) There are no differences in thoughts of sample individuals about the impact of creativity management in the learning organizations according to (experience, scientific qualification, and the managerial level).

The study has recommended in:

1) Encouraging the learning organizations on competition and developing the spirit of creativity and productivity.

2) Encouraging the employers of the learning organizations to introduce improving ideas to develop the institutions.

3) Involving with the employers in making decisions at the learning organizations.

 



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