International Journal of Business and Management
Embedded Study on the Experience Marketing from Consumers’ View
Abstract
The experience marketing breaks the “hypothesis of rational consumers” in traditional marketing, and it emphasizes
consumers’ participation, contact, and “emotional resonance” to fulfill and create consumers’ individualization demand. In the article, the 6Es strategies of the experience marketing from consumers’ view are designed to dig the route selection of the experience marketing strategy.
consumers’ participation, contact, and “emotional resonance” to fulfill and create consumers’ individualization demand. In the article, the 6Es strategies of the experience marketing from consumers’ view are designed to dig the route selection of the experience marketing strategy.
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International Journal of Business and Management ISSN 1833-3850 (Print) ISSN 1833-8119 (Online)
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