An Empirical Study of Constraints of Chinese Women’s Leisure in Theme Park

Li Zhou, Liu Yong

Abstract


Research about women’s leisure constraints has grown consistently over the past 30 years from differentperspectives. In this study, the authors used leisure-constraint theory and importance-satisfaction model toresearch this subject under the context of Chinese culture. The authors found Chinese women’s leisureconstraints with data from a sample of 186 women tourists from three theme parks. In study 1, the resultsshowed that the constraints of Chinese women’s leisure included three kinds of types as intrapersonal,interpersonal and structural. The authors examined the specific constraints of women’s leisure using theme parktourists' satisfaction model and importance-satisfaction mode in Study 2, the results suggested that diet,entertainment and service perception were assessed as being important to women tourists, but of unsatisfactoryperformance. Further, managerial implications of improving women tourists' leisure quality and exploitingwomen market value are discussed.

Full Text: PDF DOI: 10.5539/ijbm.v9n9p235

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This work is licensed under a Creative Commons Attribution 3.0 License.

International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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