Study on the Model of the Community Managing in Tourist Attractions

Ruliang Kan, Shenghua Wang, Qinqin Yan

Abstract


The tourist attraction is a system comprised of local residents, the developer and the local government. Driven by profits, the three parties wish to realize profit maximization. If each of them emphasizes too much its’ own benefit, it tends to cause the decline of the overall image and quality of the tourist attraction and in turn damages their respective benefits. This paper starts with typical cases and gives a contrast study on different types of community managing models and focuses on the research of the roles that developers, community residents and local governments play in the building of harmonious communities. The main points are as follows:
(1) The community management is a new main element of attraction management. The other is the attraction operation management.
(2) Different types of attractions adopt different models to manage the communities, which vary from traditional administrative model to modern ones like the separation of communities and attractions model, the integration model, the functional division model owing to the involvement of private sectors in the development of tourist attractions.
(3) The focus of tourist community management is to unify the development of attractions and communities, balance the benefits of the developer, the local residents and the local government and ensure a harmonious community.
(4) The developer practices reasonable profit-sharing mechanism to let local people benefit from tourism, which is the key to the realization of a harmonious community.
(5) Local people’s involvement is an approach to effective community management, which requires that locals get professional training so as to guarantee the elevation of locals’ awareness of tourism.
(6) It’s important for the local government to invest on the construction of infrastructure shared by residents and tourists and offer favorable policies.

Full Text: PDF DOI: 10.5539/ijbm.v4n9p221

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This work is licensed under a Creative Commons Attribution 3.0 License.

International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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