Probe into the “Marriage” Relationship of “Outside Managers” and Family Firm

Abstract

In China, the try of family firms introducing “outside managers” usually results in a failure, which is caused by imperfect legal environment, and irregular professional managers’team. This paper aims at probing into the possibility of win-win of “outside managers” and China’s family firms in perspective of their complicated relationship, in hope of “outside managers” winning survival in family firms for a long period, and improving family firms’management level and market competitiveness.