Abstract

With economic globalization and marketing integration, the born global firms, emerging as a new kind of enterprise, have arouses a wide rage of academic interest recently. Based on the previous research, this paper, taking the example of Zhejiang province, China, probes firstly into the main forming reasons of the born global including entrepreneurship, niche market, international management experience, and network, then points out the current problems of lacking innovative entrepreneurship, shorting of manager, Unreasonable industry structure, and finally, the paper puts forward some countermeasures from theoretical and practical approach for the Zhejiang born global firms.

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