Perception of Financial distress and Customers’ Attitude toward Banking

Sunday Samson Babalola

Abstract


This study examined the influence of perceived financial distress and customers’ attitude towards banking in Nigeria. Two hundred and one bank customers made up of 144 males and 57 females drawn from 27 banks in Lagos participated in the study. The result of the study showed that perceived financial distress and bank account customer had significant main effect on attitude towards banking. The study concluded that perceived financial distress has significant negative influence on attitude toward banking. The banks regulatory authorities and management should give attention to the publics’ perception of the banking industry in the interest of the economy; as the economic health of a nation hinge on the efficiency of financial institutions.

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International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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