International Journal of Business and Management
A Proposal for Burger King to Take Further Steps in Mainland China
Abstract
Through an investigation involving people’s attitude towards Burger King in mainland China, Qualitative analysis was made and some problems emerged such as the promotion deficiency. We rendered possible explanations and feasible suggestions in this paper.
This work is licensed under a Creative Commons Attribution 3.0 License.
International Journal of Business and Management ISSN 1833-3850 (Print) ISSN 1833-8119 (Online)
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