Factors Influencing Alumni Donations

Sarunya Lertputtarak, Surat Supitchayangkool

Abstract


The main purposes of this study were to study demographic factors, academic system, and social networks andother communication tools which can influence alumni donations. Using quantitative research involvingquestionnaires, the participants of this study were former and current students of master and doctoral degreeprograms in business from one of the government universities in Thailand. The results showed that academicsystem, social networks and other communication tools have an influence on a willingness to donate. Whereasthe alumni and current students’ gender, age, marital status have no relationship with a willingness to donate.Student satisfactory interactions have no influence on a willingness to donate either.


Full Text: PDF DOI: 10.5539/ijbm.v9n3p170

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International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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