Prospects for the Application of Strategic Foresight in the Tunisian Context: The Case of Industrial Companies

Wided Ben Said, Slaheddine Hellara

Abstract


If foresight aims at providing information and analyses which will allow better considering the uncertainties andthe turbulences of the environment; strategic foresight would be a management tool which controls the necessityof ensuring the serious attempts of investigating the future before making decisions. The survival of theorganization, its development and its evolution depends on this exploration.

Through this research, we have tried to describe the practice of strategic foresight by the Tunisian companiesand consequently their capacity to adopt such approach.

More specifically, through an administered questionnaire with 39 industrial companies, we have tried to explainthe factors allowing a better understanding of the mechanisms determining the companies' commitment in thefield of strategic foresight.

The empirical results have shown that the adoption of strategic foresight by companies which would be reducedto the adoption of a preactive and a proactive attitude towards changes, would be the answer to the limitations ofthe classical methods of planning which the manager resorts to in his daily management, would require theimplication of the various concerned actors, and finally, would be most of all interested in large companies.However, foresight tools do not seem to affect the companies' adoption of strategic foresight.

Thereby, for the Tunisian managers, strategic foresight is essentially perceived as a state of mind, an attitudefacing the complexity of the problems they are confronting.


Full Text: PDF DOI: 10.5539/ijbm.v8n15p99

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

Copyright © Canadian Center of Science and Education

To make sure that you can receive messages from us, please add the 'ccsenet.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.