The Tourist Model in the Collaborative Economy: A Modern Approach

Giuseppe Russo, Rosa Lombardi, Sebastiano Mangiagli

Abstract


Tourism is a complex and transversal phenomenon of huge social-economic importance that in the last few
years has entered the phase of globalization and internationalisation. Furthermore, by virtue of the considerable
reinforcement of means of communication, the diffusion of tourism has undergone an unprecedented
acceleration and therefore the means of sourcing of information and opportunities of consumption have become
numerous. In this direction, distributed hospitality needs investigated, considering that, at the current status, it is
not fully understood in terms of inborn potentials by the local policy makers. In general, distributed hospitality
represents a form of hospitality that is based on relations of a collaborative nature, especially suitable to generate
virtual requalification processes on the territory of residential assets, of repositioning of the tourist destination,
as well as reinforcing the attractiveness of the area. Moreover, even though different kinds of inter-company
relations exist, the aggregation phenomenon appears to be the answer to the cognitive requirements and the
means to activate a modern differential process on the market. The theme of sustainability of tourism
development will therefore be faced through the identification of current forms of experience of diffused hotels
that exist on an Italian level; subsequently, changing from some morphological indicators deducted by the
Network Analysis, a model was proposed in the attempt to define the governance model of diffused hotels. So,
the research question is the following: can the formula of distributed hospitality lead to enhancement of a tourist
destination with a view to sustainability?


Full Text: PDF DOI: 10.5539/ijbm.v8n7p1

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International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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