The Impact of Strategic Planning Activities on Private Sector Organizations Performance in Sudan: An Empirical Research

Gaafar Mohamed Abdalkrim


Private sector organizations of 21st century face local and international challenges resulted from the revolution of
information, technological development, globalization, market liberalization and knowledge explosion, therefore
strategic planning in private sector became an urgent necessity. The aims of this study, is an attempt to study the
impact of strategic planning activities on private sector organizations in Sudan. The study comprises four
variables of strategic planning process indicators. Those indicators represent each a component of strategic
planning process and were obtained from inclusive review of the literature of strategic planning which are
mission statement, implementation, internal &external analysis and control and evaluation. Organizational
performance is measured by productivity and turnover dynamic. Data (N= 60) for this study were collected
through questionnaires which were accompanied by a letter expressing the research project and promising
respondents of the privacy of their answers. Those participants were managers of ten private sectors
organizations in Sudan-Khartoum state. Statistical tools such as Spearman’s Rank Correlation was used to test
hypotheses and achieve the objectives, and the statistical package for social science was used to coordinate the
data, thus the research is descriptive and as a result quantitative methods have been used. The result confirms
that all four variables of strategic planning activities are positively correlated with organizational performance in
Sudanese private sector organizations.

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International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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