Study on the Allocating and Planning of Brands and Goods

Xiaoyun Wang, Jing Wu

Abstract


By the field survey, we obtained corresponding data, and established the mathematical model by the analytical hierarchy process (AHP). The mathematical model was used to analyze the rationality of the brand introduction and goods allocating and planning in the marketplace in order to enhance the competitive level of the business area, offer more shopping choices when promoting citizens’ purchasing power, exert the advantage of the business area to the largest extent, generate the maximum benefit and ensure the win-win in the same types of operation.

Full Text: PDF DOI: 10.5539/ijbm.v4n6p38

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This work is licensed under a Creative Commons Attribution 3.0 License.

International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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