Evaluating the Impact of Government Policies and Regulations on M-Commerce in India: A System Dynamics Modelling Approach

Deepali Sharma, Diatha Krishna Sundar, Rajluxmi Vaish Murthy

Abstract


Mobile Commerce (M-Commerce) is a subset of E-Commerce, which includes all E-Commerce transactions,
carried out using mobile (handheld) device(s). With significant uncertainties and complexities due to evolving
business and regulatory models, growth of M-Commerce is a function of appropriate and timely policy
interventions from the government(s). M-Commerce business growth is further complicated by the involvement
of several interrelated stake-holders and various regulatory agencies that are part of the M-Commerce
eco-system, which comprises of mobile telecom service providers, banking/financial institutions, content
facilitators, retailers, mobile terminal industry, and end users as the major stake-holders. To understand the
M-Commerce growth facilitators in India, where M-Commerce is at its infancy, system dynamics simulation
models are developed. The simulation models are used to analyze the impact of policy and regulatory
interventions on the growth of M-Commerce in India. These models can help policy makers in understanding
the inter-play between various independent regulatory/policy approaches and assessing their impact in a holistic
manner on the business eco-system.

Full Text: PDF DOI: 10.5539/ijbm.v7n23p54

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

Copyright © Canadian Center of Science and Education

To make sure that you can receive messages from us, please add the 'ccsenet.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.