Logistics Service Quality Analysis Based on Gray Correlation Method

Jian Xu, Zhenpeng Cao


Logistics belongs to service industry, starting with customer demand, ending with customer satisfaction, but the level of logistics service quality determined the customer's satisfaction .Because logistics service quality is a multi - objective evaluation which contains qualitative and quantitative factors, it is very hard to calculate, so article use Gray Correlation Method to analyze logistics service quality evaluation outcome, this method is a quick and simple analysis method. At last, use an example detailed introduces this method application.

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DOI: https://doi.org/10.5539/ijbm.v3n1p58

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