The Application of Experiential Marketing in China's Real Estate

Zheyu Zhao, Chunying Zhang


This paper discusses Experiential Marketing as a new marketing model of a new era of economic, is necessary to be used in the real estate marketing, and propose that in real estate marketing processes works such as positioning, experiencing, surround ings and other aspects should be done well. We can conclude that in order to make the experiencing marketing become an important link in the process of improve the customer satisfaction and the brand loyalty.

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International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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