Chinese Customers’ Banking Habits and E-Banking Barriers

Abstract

The purpose of this study was to investigate the Chinese customers’ banking habits and the major barriers prevent them from participating in E-banking. The study was conducted in Chinatown area in New York City. There were 110 respondents completed the survey. The findings indicated that the Chinese customers did most of the banking transactions via teller stations. The Chinese customers’ major concerns of online banking included security concern and the lack of bank staff support when they suffered from technical problems at home. The aging Chinese customers with low education and low income were less likely to participate in E-banking.