Outlets: the New Favorite of Apparel Industry

Yanhua Sun


In recent years, along with the fast development of China retail industry, outlets, the brand-new retailing form has entered China. This paper briefly analyzes the advantages and disadvantages of outlets, and puts forward three tactics for its operation.

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DOI: http://dx.doi.org/10.5539/ijbm.v3n3p100

International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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