Abstract

Since long Time Ago The Persian handmade carpet has known as symbolize of Persian art and culture, This
product with several thousand years history Because of particular characteristics in production, designing quality,
job creating potential and entering foreign currency has an important and strategic place among Iran’s non oil
export. But in recent decade decrease the share of Persian handmade carpet in foreign markets.
The goal of this research is to analyze the export of Persian handmade carpet by using the SWOT matrix. The
type of this Article is descriptive- cognitive and the related information for this scope has been collected by
using library resources such as books scientific journals and more over for collecting necessary data a
questionnaire made by researchers have been used, statistic society of research includes a group of experts,
sellers and exporters of handmade carpet in Isfahan province which we collected and analyzed their opinion
through the use of SWOT matrix. Results of this research show all of the strengths, opportunities, weaknesses
and threats of this industry in export.

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