Workplace Spirituality, Organizational Learning Capabilities and Mass Customization: An Integrated Framework

Anant Ravindra Deshpande

Abstract


In today’s world organizations strive to achieve competitive advantage. To this end, mass customization (MC) as
a source of competitive advantage has generated a lot of interest. Gap however exists in terms of exploring
factors enabling the successful development of MC. The current study examines the role of organizational
learning capabilities in the development of MC. In addition workplace spirituality has been known to influence
organizational learning capability. Workplace spirituality also impacts overall employee as well as
organizational outcomes and practices. The goal of the study is to explore the linkages between the dimensions
of workplace spirituality, organizational learning capability and MC. Based on a comprehensive literature review,
a theoretical framework and propositions are derived. The findings are expected to provide guidance for firms to
effectively develop MC practices.


Full Text: PDF DOI: 10.5539/ijbm.v7n5p3

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

Copyright © Canadian Center of Science and Education

To make sure that you can receive messages from us, please add the 'ccsenet.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.