Foreign Markets Entry Mode Decision for Italian Small and Medium-Sized Enterprises

Fabio Musso, Barbara Francioni


Using a resource-based view model, this paper examines the main factors influencing Small and Medium-Sized
Enterprise (SME) international entry mode selection. In addition, a possible relationship between firms
belonging to industrial districts and the entry mode choice has been verified. Data for the analysis of this study
were collected interviewing 221 owners/managers of SMEs in Italy. Results showed that entry mode decisions
are mainly influenced by firm specific factors. Furthermore, the study does not support the hypothesis of a
connection between the firm’s belonging to an industrial district and firms’ behavior in entry mode selection.
This study has made it possible to detect by a resource-based perspective the main factors influencing the choice
of entry modes.

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