Research on Marketing Strategies on Existing Line in Cargo Transport Market under the Separation of Passenger and Freight Traffic in China

Fenling Feng, Lingling Xiong

Abstract


Based on the SWOT analysis of railway cargo transportation market, the paper chose and fixed the position of
the object market of the existing lines of cargo transport after the separation of passengers and cargoes into
different lines by rail, pointed that we should be actively develop new products to satisfy the market diversified
demand and further made suggestions for the marketing, including establishing a flexible rate system, improving
marketing channels, promotional efforts, personnel quality and service quality.

Full Text: PDF DOI: 10.5539/ijbm.v6n9p183

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International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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