Research on the Customer Value Evaluation System of FX Science and Technology Corporation Ltd

Shujie Zhang, Huihuang Yi

Abstract


Based on an analysis of the present situation of customer value evaluation of FX Science and Technology
Corporation Ltd. in the stream media industry, this paper establishes a customer value evaluation system
applicable to this company to evaluate the customer value and subdivide the customers, hence helping the
company to integrate the effective resources to the most valuable core customers and the most potential
sub-value customers. Through reasonably allocating the resources will a stable long-term customer relationship
be established and the customers will participate in the management activities, improving the whole company’s
profit-earning ability and competitive ability in an all-round way.

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International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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