On the Values of Corporate Visual Identify

Bo Pang

Abstract


CIS (Corporate Identity System) is introduced from western countries in early 80s in 20th century. CIS, as the practical science, has important significance in western modern corporate management. It does exert imaginable effects on the operation of general corporate marketing.


Full Text: PDF

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

International Business Research  ISSN 1913-9004 (Print), ISSN 1913-9012 (Online)

Copyright © Canadian Center of Science and Education

To make sure that you can receive messages from us, please add the 'ccsenet.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.