On the Values of Corporate Visual Identify

Bo Pang


CIS (Corporate Identity System) is introduced from western countries in early 80s in 20th century. CIS, as the practical science, has important significance in western modern corporate management. It does exert imaginable effects on the operation of general corporate marketing.

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DOI: https://doi.org/10.5539/ibr.v1n2p95

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International Business Research  ISSN 1913-9004 (Print), ISSN 1913-9012 (Online)

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