The Scheme of Rizhao City Brand

Qingjun Wu

Abstract


Nowadays, the competition of cities essentially is a competition for city brands. In fact, it is necessary for each city to implement a city brand strategy on their developing road.Rizhao , a seaside city in China, has many fine resources such as the coastal deep harbor, the seashore sand beach and the University City ,which, however, still are separated rather than combined together.By developing the nationwide theme, the following article associates resources fully in an attempt to build up the Rizhao city brand.

Full Text: PDF DOI: 10.5539/ibr.v1n3p80

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

International Business Research  ISSN 1913-9004 (Print), ISSN 1913-9012 (Online)

Copyright © Canadian Center of Science and Education

To make sure that you can receive messages from us, please add the 'ccsenet.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.