Data Enriched Voice Service Analysis and Forecast

Qiaohong Zhou, Guohua Zhou


In this article, we compare the traditional call model and the new call model where voice and data are united together in a globally interoperable way, and analyze the data enriched voice service via call personalization, call-to-browse, and call-to-advertise. This work aims to better understand the characteristics and current situations of voice service in the telemarketing industry and forecast its market potential.

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International Business Research  ISSN 1913-9004 (Print), ISSN 1913-9012 (Online)

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