Study on the Application of CRS in China Hotel Chain: the Analysis based on System Functional Factors

Junliang Lu, Zhaojun Zhu


Based on relative research literature reviews about the development and functions of foreign hotel CRS, combining with the basic situation of China hotel industry and according to the clients’ functional requirements to CRS, the functional factor model of CRS in the application of China hotel group is explored in the article. The research methods mainly include literature review, interviews, questionnaires and other empirical analysis methods. Through the empirical analysis, the hypothesis model is analyzed and modified, and the key functional factors of CRS are obtained. The CRS functional model of hotel group is established in the article, and this model has been proved to be effective in the CRS construction of Nanjing JInling Group.

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International Business Research  ISSN 1913-9004 (Print), ISSN 1913-9012 (Online)

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