How Profound Changes in Stakeholder Relations Allowed an SME to Enter and Gain a Foothold in a Highly Competitive Sector?

Michel Barabel, Olivier Meier

Abstract


This article examines the relationship between strategy and CSR in small businesses. In particular, it aims to show how CSR, far from merely being a series of constrictions, can under certain conditions provide SMEs with an opportunity to make their mark in a given sector. According to this view, CSR can offer companies with limited resources a chance to overturn key structural factors by facilitating new modes of interaction and organisation in the development of their activities.


Full Text: PDF DOI: 10.5539/ibr.v5n7p84

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This work is licensed under a Creative Commons Attribution 3.0 License.

International Business Research  ISSN 1913-9004 (Print), ISSN 1913-9012 (Online)

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